Cruise Lines Begin Targeting The Single Cruiser Market

The single cruising market is growing and growing, as more and more cruise lines are recognising the need to cater to their single guests.

Take P & O's new ship Azura for example. Featuring 18 inside and outside single cabins, the Azura’s single cabins resulted in instant demand with solo cruisers. P & O then went on to add a number of single cabins to its other ships Aurora and Oriana.

Other single friendly cruise lines include Fred Olsen (they currently have the largest choice of single cabins); Norwegian Cruise Line who have recently announced new cabins for its single guests; and Viking River Cruises also has a number of single cabins specially designed for the single explorer.

Mal Barritt, director of cruises.com – the world’s largest cruise company – says “This is certainly good news for single cruisers. It would seem that a number of cruise lines are pulling out all the stops for this particular market. The river cruise lines are too. Viking River Cruises have a number of single cabins available for their single guests.

Many cruise lines are making the fee a lot fairer for the single cruiser too. Silversea, for instance, is lowering the extra fare a single traveller must pay to stay in a cabin meant for two people on a number of their upcoming itineraries. In the future we’ll hopefully see single cruisers not having to pay that extra charge with a lot more single cabins being added.”

According to experts in the cruise business, we can expect to see a lot more consideration given to the singles market by other cruise companies in the nearby future.